What metrics prove documentation business impact and how do you instrument?
Tests tying docs to revenue and costs. Strong answers present acquisition (dev signups, quickstart rate), adoption (endpoint breadth, trial conversion), and deflection (support tickets) via event instrumentation and CRM joins.
Tests translating documentation into business outcomes rather than vanity metrics. Strong answers use three pillars: acquisition (unique dev signups, quickstart rate), adoption (endpoints per developer, trial conversion), and deflection (support tickets, self-service resolution). Instrumentation requires event tracking on quickstarts, correlating API key activations with docs visited, and joining behavioral data to CRM or support tools. Red flag: citing page views and bounce rates as business impact without revenue or cost ties.
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