Everything in UI Design & Figma, page 14
Visual Hierarchy: Guiding the User's Eye
Visual hierarchy guides the user's eye by making important things look important. It uses contrast in size, color, and placement to create a path of importance, like a big headline versus small footer text.
Nielsen's 10 Heuristics: Rules of Thumb for UI Design
Nielsen's Heuristics are ten rules of thumb for evaluating if a design is user-friendly. Use them to spot usability issues in any interface, from apps to stovetops. The biggest mistake is treating them as strict laws, not flexible guidelines.
User-Centered Design: Build for Who, Not What
User-Centered Design (UCD) puts the user's goals, tasks, and environment at the core of development. This process shapes software and websites through user personas and real-world testing.
We are hiring for this. Every open role lists the topics its interview covers, so you can prepare for the real thing rather than guessing.
See open roles