How Might We: Frame Problems, Not Solutions
“How Might We” questions turn research insights into broad prompts for brainstorming. Use them after user research to frame design challenges before ideating. The biggest footgun is embedding a solution in the question, which kills creativity.
“How Might We” (HMW) questions reframe research insights as broad, optimistic prompts for brainstorming, bridging the gap between user problems and creative solutions. Use them in workshops after a discovery phase to align the team on the right problems to solve before jumping to conclusions. The biggest footgun is embedding a solution in the question (e.g., “How might we tell users what to do?”), which severely limits the range of possible ideas and defeats the purpose of the exercise.
Read the original → nngroup.com
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