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How would you build a Customer golden record across fragmented systems?

Source: Wikipedia: Master data managementintermediate

This tests master data management discipline for distributed, conflicting records. A strong response covers identity resolution, survivorship rules, merge architecture, lineage, and feedback loops.

This tests your ability to apply master data management principles to a real-world fragmentation problem. A strong answer walks through identity resolution and canonical IDs first, then defines survivorship rules to handle conflicts, proposes a scalable merge architecture with clear lineage, and closes the loop with operational monitoring and stakeholder governance.

Read the original → Wikipedia: Master data management

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How would you build a Customer golden record across fragmented systems? · Tezvyn