Kotter's 8-Step Change Model
Kotter's 8-Step Model treats organizational change as a campaign, not a memo. It's used for major shifts like mergers or new AI strategies. Skipping steps like creating urgency or celebrating small wins is a common failure mode, causing momentum to fizzle out.
Kotter's 8-Step Model reframes organizational change from a top-down mandate to a human-centric campaign. To make change stick, you must win hearts and minds, not just issue directives. It's used for major shifts like digital transformations or post-merger integrations. The biggest footgun is treating the steps as a checklist, especially by failing to create true urgency upfront or declaring victory too early after a few small wins, which causes the entire effort to stall and lose credibility.
Read the original → kotterinc.com
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- #leadership
- #change management
- #organizational design
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