Partner Enablement: Getting External Partners to Sell Your Product
Partner enablement removes friction for your external sales channels. It equips resellers and distributors with the training, tools, and content they need to sell your product effectively, especially when they also represent competitors.
Partner enablement is the strategic process of removing friction for your external sales channels. Unlike internal sales enablement, it equips partners—who often sell competing products—with the specific training, content, and tools to sell your product confidently. This is critical for businesses using resellers, distributors, or MSPs to accelerate channel revenue and shorten ramp time. The biggest footgun is assuming partners will succeed with minimal support; they need a dedicated program, not just a slide deck.
Read the original → magentrix.com
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- #channel sales
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