Recruiting from a Customer Research Panel
Think of a customer research panel as your on-call list of users who've agreed to give feedback, making recruiting fast and cheap. Use it for a steady stream of participants for frequent studies.
A customer research panel is your private, pre-vetted list of existing users who have opted-in for research, replacing slow external recruiting with a fast, low-cost process. Mature UX teams use this to be nimble, spinning up studies for quick insights or staffing ongoing projects. The main drawback is confirmation bias; since participants already like your product, their feedback may be overly positive and not reflect the views of new or potential users.
Read the original → nngroup.com
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