Propose a strategy for finding and vetting low-incidence participants

This tests sourcing creativity and screening rigor for rare populations. A strong answer proposes niche outreach, snowball referrals, behavioral screeners, and anti-fraud checks. A red flag is simply boosting spend on generic panels or relying on coworkers.
This tests your ability to source and validate hard-to-reach participants when standard recruiting panels fail. A strong strategy combines niche community outreach, snowball sampling through professional networks, multi-layer behavioral screeners that verify software expertise and accessibility needs, and anti-fraud measures like attention checks or proof-of-use screenshots to filter professional testers.
Read the original → nngroup.com
- #ux research
- #recruiting
- #screening
- #sampling
- #user research
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