Triangulation: Stronger UX Insights from Multiple Angles
Triangulation strengthens research by combining methods to cover each one's blind spots. For example, pair a quantitative study showing *what* users do with a qualitative one explaining *why*. The footgun is treating a single data source as definitive proof.
Triangulation strengthens research by combining methods to cover each one's blind spots. Since every method has weaknesses—quantitative data lacks context, qualitative insights aren't statistically significant—you pair them. For instance, if analytics show high error rates on a feature, check support tickets to understand the specific problems users report. The footgun is treating a single data source as definitive proof, making your conclusions easy for stakeholders to dismiss.
Read the original → nngroup.com
- #ux research
- #qualitative
- #quantitative
- #data analysis
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