UX Research Incentives: How Much to Pay Participants
Think of research incentives as an investment in data quality, not just a cost. For a 60-minute interview, budget $75-150 for consumers or $200-500 for specialists. The footgun is underpaying: you'll get poor data and waste everyone's time.
Incentives aren't optional for quality research; they're an investment in better data. Paying appropriately increases participation by 8-10 points and cuts no-shows from over 20% to under 10%. Budget $75-150 for a 60-minute consumer interview and $200-500 for a B2B specialist. The footgun is underpaying: it doesn't save money if it results in low-quality data from unrepresentative participants, invalidating your findings.
Read the original → greatquestion.co
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- #user research
- #incentives
- #researchops
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