Intermediate concepts in Analytics & Metrics, page 5
Bullet Graphs: Packing Context into a Single Bar
A bullet graph packs rich context into one bar, showing a metric against its target and qualitative ranges. Use it on dashboards for single KPIs like sales-to-quota or latency vs. SLA. The footgun is clutter, which defeats its at-a-glance purpose.
RFM Analysis: Find Your Best Customers
RFM analysis segments customers by scoring their Recency, Frequency, and Monetary value. This helps identify your best customers (high RFM), those at risk (low R/F), and new high-spenders.
Evidence-Based Management: Metrics Over Gut Feel
EBM replaces 'I think' with 'I know because the data shows...' It's about making decisions using evidence, not just intuition. Use it to prioritize features with user data or optimize processes by measuring cycle time. The footgun is metric fixation.
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