Continuous Discovery: Talk to Users Weekly, Not Yearly
Continuous discovery means small, weekly chats with customers, not a big upfront research phase. It's for teams building products that are never 'done,' like Netflix or your SaaS app. The footgun is treating discovery as a project, leading to stale insights.
Continuous discovery replaces big, infrequent research projects with small, weekly interactions with customers. It frames discovery not as a phase, but as an ongoing conversation that informs daily product decisions. This is essential for products that are never 'finished,' like SaaS platforms, where you must learn continuously to stay ahead. The footgun is reverting to project-based discovery, which leads to building features based on stale insights and the team's own 'curse of knowledge,' forgetting what it's like to be a new user.
Read the original → producttalk.org
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- #product discovery
- #user research
- #product strategy
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