How to visualize a complex, multi-stage customer funnel?
Tests your ability to choose the right visualization for non-linear user flows. Propose a Sankey or Alluvial diagram to show flow volume, drop-off, and re-entry. A red flag is suggesting multiple simple charts that fail to show the paths between stages.
This tests your ability to select a visualization for complex, non-linear system dynamics. A great answer proposes a Sankey or Alluvial diagram, explaining how its flow bands visually represent user volume between stages, clearly showing drop-offs and re-entry loops. The key is to justify *why* it's better than a standard funnel for showing these non-linear paths. A major red flag is suggesting a series of disconnected charts (like pie or bar charts) that obscure the actual user journey between stages.
Read the original → Wikipedia: Alluvial diagram
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